Go-to-Market Strategy
Community Building & INVESUMER Adoption
Global Events & Fan Communities: Leverage social media, influencers, and co-promotion with existing entertainment franchises to spark initial user adoption.
Referral & Ambassador Programs: Reward early adopters with extra staking APYs or NFT drops for bringing in new users.
Educational Campaigns: Offer in-depth tutorials, webinars, and simplified interfaces to reduce friction for non-crypto audiences.
11.2 Strategic Partnerships
Entertainment & Music Labels: Tap into established fanbases, bridging them onto WECO’s marketplace with zero-hassle NFT experiences.
Bio-Pharma & Real Estate Companies: Provide specialized tokenization frameworks for research pipelines and property fractionalization, boosting liquidity and accessibility.
Large Tech & Finance Institutions: Collaborate on enterprise use cases, R&D funding, or platform endorsements to accelerate mainstream credibility.
11.3 Exchange Listings & Market Liquidity
Top-Tier CEX Listings: Binance, Coinbase, Huobi, Kraken, etc., for maximum global reach and user acquisition.
DEX Liquidity Pools: Encourage deep liquidity on decentralized exchanges to facilitate swift trades and stable prices.
Market Making Partnerships: Collaborate with reputable market makers to sustain consistent order books, reducing volatility.
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